Sizzler Set for Australian Comeback

Sizzler is set to return to Australia, six years after its previous departure from the market. The Minor Hotel group will open the all-you-can-eat restaurant chain at its new NH Collection Hotel located at Sydney airport in the coming months.

Return Details and Expansion Plans

Minor's founder and chairman, Bill Heinecke, confirmed the reintroduction and stated plans to expand the restaurant across the country. He noted that Sizzler outlets could operate within hotels or as standalone sites, depending on opportunities.

Minor's founder and chairman, Bill Heinecke, confirmed the reintroduction and stated plans to expand the restaurant across the country.

A Brief History of Sizzler

Sizzler was established in Culver City, California, in 1958 by Del and Helen Johnson. The brand gained popularity by offering value-oriented steak meals and pioneered a 'fast-casual' dining model, positioning itself between traditional fast food and full-service restaurants.

Sizzler was established in Culver City, California, in 1958 by Del and Helen Johnson.

Australian Journey: Peak and Departure

Its expansion into Australia began in 1985 with an initial restaurant in Annerley, Brisbane. By 1992, Sizzler had reached its peak in Australia with 74 locations nationwide, becoming known for its service, value, and quality approach.

By 1992, Sizzler had reached its peak in Australia with 74 locations nationwide, becoming known for its service, value, and quality approach.

In the early 2010s, Sizzler experienced closures of underperforming stores, leading to a significant reduction in its footprint. By November 2020, all remaining Australian Sizzler restaurants were closed due to business disruptions caused by the pandemic.

By November 2020, all remaining Australian Sizzler restaurants were closed due to business disruptions caused by the pandemic.