NRL Launches 2026 Las Vegas Advertising Campaign

The National Rugby League (NRL) has officially launched an advertising campaign for its 2026 season-opening matches, set to take place in Las Vegas. The campaign's primary goal is to encourage Americans to watch rugby league, strategically targeting the period after the Super Bowl.

Campaign Details

The promotional material centers around a dynamic 30-second highlight package, designed to captivate viewers with spectacular tries and impactful hits. This engaging pitch will be widely distributed, with plans for broadcast on US television and prominent display on billboards throughout Las Vegas.

This initiative marks the third phase of rugby league's strategic expansion into America.

The Las Vegas Double-Header Event

The centerpiece of this expansion phase is a highly anticipated double-header event at Allegiant Stadium on March 1. Fans can look forward to two thrilling encounters: the Knights will face off against the Cowboys, followed by a match between the Bulldogs and the Dragons.