Super Bowl LX Concessions: Bay Area Flavors and Premium Prices Unveiled
Concession prices and menu items for Super Bowl LX at Levi's Stadium in Santa Clara, California, have been officially announced. The menu, developed through a collaboration between the NFL, the stadium's hospitality team, and catering operator Levy's Restaurants, features a range of Bay Area-inspired dishes and beverages.
Prices for various items include a striking 3.5-pound burger listed at $180, beers starting at $17-$17.50, and cocktails ranging from $19 to $36.
Overall Concessions and Menu
The concession offerings for Super Bowl LX are meticulously designed to highlight Bay Area-inspired flavors. Levy's Restaurants, the dedicated catering operator for Levi's Stadium, is responsible for the development and execution of this unique menu. For convenience and efficiency, the stadium will operate as a cashless venue during the entirety of the event.
Notable Food Items and Prices
The menu includes a diverse array of food options, with specific pricing details for many items:
- The LX Hammer Burger: Priced at $180. This remarkable item is described as a 3.5-pound braised bone-in beef shank with roasted mirepoix demi-glace and Point Reyes blue cheese fondue.
- Gilroy Garlic Steak Frites: $35
- Chinatown Dog / Super-Hot Chinatown Dog special: A char-grilled footlong, priced at $20
- Dungeness Crab Potachos: $40
- Charcuterie board: $16
- Sausages: $15
- Souvenir popcorn: $15
- All-beef hot dog: $10
- Nachos: $10
- Pretzel sticks: $10
- Candy: $8
Other enticing menu items include the San Fran Sticky Roll (dessert) at $30, Fog City Frozen Irish Coffee, and the Impossible Rooftop Cheesesteak. Specific prices for the latter two were not reported.
Beverage Offerings and Prices
A comprehensive selection of beverages is available, with detailed pricing:
Beers
- American canned lager: Starting at $17
- Domestic canned beer: $17.50
- Imported canned beer: $19
- Draught beer: $22.50
- Premium beer options are also available for $19
Wine
- Per glass: $17
Cocktails
- Single cocktails: $19
- Signature cocktails (e.g., Halftime Show watermelon margarita, "Pier 39" Paloma): $23
- Premium single cocktails: $23
- Double cocktails: $32
- Premium double cocktails: $36
Non-alcoholic Beverages
- Bottled water (Aquafina): $8
- Gatorade: $8.50
- Pepsi products: $8.50
- Souvenir 32-ounce soda: $12
Operational Details and Projections
To ensure seamless culinary operations, an impressive team will be on site. This includes 40 executive chefs and 2,500 dedicated hospitality team members.
Projections for the event highlight the scale of the operation, estimating that they will serve:
- 10,000 hot dogs
- 2,000 pounds of prime beef tenderloin
- 1,500 pounds of local Dungeness crab
- 8,000 margaritas
- 5,000 custom fortune cookies
Pricing Context and Comparisons
The announced concession prices for Super Bowl LX demonstrate a clear increase compared to Levi's Stadium's regular season pricing. Prior to the season, an analysis positioned Levi's Stadium in the middle range for regular game-day costs, with four hot dogs averaging $26.19, two beers at $22.26, and two soft drinks at $12.73.
These prices indicate a notable escalation from previous Super Bowls.
For comparison, prices at Super Bowl 50, held in San Francisco in 2016, included domestic beer at $13, premium beer at $15, souvenir soft drinks at $10, bottled water at $7, hot dogs at $8, pizza slices at $10, and nachos at $8.
At the previous year’s Super Bowl in New Orleans’ Caesars Superdome, water was $7, premium cocktails were $24, and a specialty "Voodoo Magic" cocktail was $59. Food items included a surf & turf po’boy for $30 and a grilled alligator sausage po’boy for $18.
Super Bowl LX Game Background
Super Bowl LX is scheduled as a highly anticipated rematch between the Seattle Seahawks and the New England Patriots. The Seahawks are entering the contest as 4.5-point favorites. This game offers Seattle an opportunity to compete against New England following their 28-24 defeat in Super Bowl XLIX in 2015.