Playlunch's 'Keith' Reaches Hottest 100 Top 5
Playlunch, a Melbourne seven-piece band, achieved the number 4 position in the triple j Hottest 100 countdown of 2025 with their song "Keith." The track features explicit language and addresses a common experience of disputes over street parking.
ABC Music label manager Fiona McAuliffe reportedly inquired about a censored version of "Keith," but the band maintained the original version. Vocalist Liam Bell stated that the explicit content is integral to the song's appeal, noting its popularity even among young children.
Band Origins and Independent Ethos
Playlunch gained initial traction with their 2022 single "Soupe Opera." The band's style combines nostalgic Australian elements with eclectic sounds. Their live shows are known for crowd participation, reflecting their goal of audience engagement.
Liam Bell maintains a strong DIY approach, handling much of the band's promotional material and video editing. The band is managed by a long-term friend. Playlunch signed with ABC Music in late 2024, prioritizing creative control over their work.
The Rise of 'Keith'
"Keith" originated from a casual moment during rehearsal. Its popularity grew significantly after a live performance video went viral on Instagram, showcasing audience reactions to the song's relatable theme.
ABC Music, having previously worked on The Wiggles' Hottest 100 campaign, identified strong fan demand for "Keith" to top the countdown. A strategic campaign was launched, including a music video featuring AFL legend Barry Hall portraying the titular neighbor. Hall also participated in a multi-episode social media series where he humorously held the band hostage to encourage votes for the Hottest 100.
Hottest 100 Outcome and Future Plans
Playlunch's cover of "It's Raining Men" secured number 73 in the countdown. "Keith" subsequently reached number 4, placing between international artist RAYE and Australian band Tame Impala.
Bell described the Hottest 100 as a significant cultural event, noting its ability to unite the country through music.
He expressed that sharing the top five with an artist like Olivia Dean was particularly meaningful for the band.
McAuliffe observed that "Keith's" success indicates a demand for relatable, Australian music. Bell stated that the song's success offers an opportunity for band members, many of whom are jazz graduates, to pursue music full-time amidst a challenging financial climate for Australian musicians. Playlunch is currently on their Sex Ed Australian and New Zealand live tour until May 31.