A significant winter storm is forecast for this weekend, which may impact viewership for the NFL Championship games.
Inclement weather conditions could lead to a higher number of individuals remaining at home on Sunday.
The AFC Championship game is scheduled for 3:00 p.m. ET, and the NFC Championship game is set for 6:30 p.m. ET. Both events are anticipated to attract millions of viewers.
A potential factor in viewership is that individuals who might otherwise be outdoors could be confined indoors due to snow or ice. However, a notable concern is that ice accumulations could cause power outages, which would prevent television access.
For reference, the Commanders-Eagles game last year garnered 44.2 million viewers, while the Bills-Chiefs game attracted 57.4 million viewers.