GameStop's official account recently posted a tweet linking to an article featuring the first look photo of Sophie Turner as Lara Croft for the upcoming Amazon Prime Video TV series based on the 'Tomb Raider' franchise.
The tweet from GameStop included the statement 'This is not Lara Croft' alongside the shared story. This post accumulated 18.4 million views and over 4,700 replies.
No subsequent explanation for GameStop's statement was provided. The tweet generated significant criticism on social media.
One film critic responded by quoting GameStop's tweet and stating, 'This is not a game store,' including images of a GameStop retail store interior primarily featuring collectibles and merchandise.
Tomb Raider Series Details
Reaction to the first look photo of Sophie Turner as Lara Croft has been generally positive on social media, with some comments on costume details and many noting an old-school 1990s Lara approach.
The series is created by Phoebe Waller-Bridge and Chad Hodge.
Co-stars include Sigourney Weaver, Jason Isaacs, Martin Bobb-Semple, Jack Bannon, John Heffernan, Bill Paterson, Paterson Joseph, Sasha Luss, Juliette Motamed, Celia Imrie, and August Wittgenstein.
Production for the series is currently underway, with a premiere anticipated in 2027.