The Epic Games Store reported significant user growth from 2019 to 2024, increasing from 108 million to 295 million users. Despite this 173% growth, third-party revenue on the platform only grew by 1.6% during the same period.
The discrepancy between user acquisition and revenue generation has been attributed to Epic's strategy of offering numerous free game giveaways. This approach has engaged a large user base that frequently logs in to claim free titles but rarely makes purchases.
Upon its launch in 2018, the Epic Games Store aimed to compete with Steam by offering developers a more favorable revenue split and securing exclusive game releases. Over time, the platform has worked to integrate features that were initially absent or removed, such as reviews (added 2022), wishlists (added 2021), achievements (added 2021), gifting (added 2025), and messaging (added 2025). As of the article's date, it still lacks features like family sharing and mod support.
In comparison, Steam, a dominant PC storefront, is noted for its user-focused approach and established feature set. Xbox PC, another competitor, primarily utilizes a subscription model through Game Pass, which has demonstrated 45% year-over-year growth, indicating an engaged audience willing to spend on content. Xbox is also pursuing a cross-device ecosystem that aims to integrate different platforms.
Epic Games Store generated over $1.09 billion in revenue in 2024. For context, Steam reported $1.6 billion in revenue in December alone. While Epic may not achieve the same market dominance as Steam, its current revenue indicates ongoing success within the PC gaming landscape.