Prime Day 2025 is set for June 23–26, continuing the four-day format. The event offers exclusive discounts for Amazon Prime members, with some deals available to all shoppers.
Daily featured deal drops occur at 12:00 a.m., 8:00 a.m., and 1:00 p.m. PDT. Amazon typically holds an additional Prime Day event in the fall, usually in October.
Scam Warnings and Consumer Advice
During the 2025 Prime Day, Amazon reported an increase in impersonation scams. The Better Business Bureau identified Amazon as one of the most impersonated companies in 2024.
The Better Business Bureau advises consumers to watch for red flags including recently created social media accounts, lack of followers or verification, and deals on sold-out items. Scammers create fake websites mimicking retailers and promote them on social media.
Consumers are advised to verify URLs carefully, avoid clicking links in unsolicited emails or texts, and visit official websites directly.
Early Deals and Highlights
The following deals were available before the official start of Prime Day:
Tech Deals- Apple Watch Series 11 (42mm): $299 (regularly $399)
- Apple AirPods Pro 3: $169 (regularly $249)
- Lefant M210 Pro Robot Vacuum: $90 (regularly $200)
- Hopow Outlet Extender: $10 (regularly $16)
- Lisen Retractable Car Charger: $17 (regularly $20)
- Amazon Fire TV Stick 4K Plus: $25 (regularly $50)
- Amazon Fire TV Stick HD: $16 (regularly $35)
- RedTiger 4K Dash Cam: $110 (regularly $130)
- Jackery Explorer 1000 v2 Power Station: $429 (regularly $799)
- Apple AirPods 4: $99 (regularly $129)
- Apple iPad 11-inch 128GB: $299 (regularly $349)
- Apple Watch SE 3: $219 (regularly $249)
- Apple MacBook Air 13-inch M5 512GB: $950 (regularly $1,099)
- Apple Watch Ultra 3: $700 (regularly $799)
- Hopow 6-Outlet Extender: $10 (regularly $16)
- Iniu 15W Wireless Charging Station: $15 (regularly $20)
- Lisen MagSafe Airplane Phone Holder: $15 (regularly $25)
- Fyy Travel Cable Organizer Pouch: $10
- Baseus Bass BP1 Pro Earbuds: $24 (regularly $40)
- Kasa Smart Plug Mini 4-Pack: $24 (regularly $30)
- Anker USB-C Smart Display Charger: $30 (regularly $40)
- Amazon Fire TV Stick 4K Max: $35 (regularly $60)
- MyQ Smart Garage Door Video Keypad: $36 (regularly $80)
- Anker 65W 3-Port Fast Charger: $30 (regularly $40)
- Anker Zolo Magnetic Wireless Charger 2-Pack: $26 (regularly $40)
- Lefant M210 Pro Robot Vacuum: $90 (regularly $200)
- Beats Studio Buds: $90 (regularly $150)
- Ultimate Ears WonderBoom 4 Speaker: $70 (regularly $100)
- Insignia 50-inch F50 4K Fire TV: $160 (regularly $300)
- Sony 65-inch Bravia 3 4K TV: $748 (regularly $800)
- Hisense 50-inch CanvasTV Art TV: $750 (regularly $1,300)
- Samsung 55-inch The Frame 4K QLED TV: $800 (regularly $1,098)
- Beats Studio Buds+: $100 (regularly $170)
- Beats Solo 4 Headphones: $130 (regularly $200)
- Bose Ultra Open Earbuds: $199 (regularly $299)
- Sony WH-1000XM6 Headphones: $398 (regularly $460)
- Beats Studio Pro Headphones: $170 (regularly $350)
- Bose QuietComfort Ultra Headphones: $329 (regularly $429)
Deals at Event Launch
The following deals were available at the start of the event (subject to availability):
- Tarte Shape Tape Concealer: 45% off
- Away Large Trunk Luggage, 31 Inch: 35% off
- Saratoga Sparkling Water Bottles, 6-Pack: 50% off
- SHOKZ OpenFit Air Headphones: 50% off
- Lenovo Idea Tab: 34% off
- ELEMIS Pro-Collagen Cleansing Balm: 50% off
- Ray-Ban RB4125 Cats 5000 Aviator Sunglasses: 55% off
- Nespresso Vertuo Next Coffee Maker by Breville: 50% off
- Shark FlexFusion Hair Dryer: 43% off
- TheraGun Therabody Relief Massage Gun: 40% off
- LG 65in Art Gallery TV with Teak bezel: 39% off (bundle)
- MACKENZIE-CHILDS Enamel Tea Kettle: 30% off
- Blink Outdoor 4 Camera: 70% off
- Supergoop! Unseen Sunscreen SPF 50: 30% off
- HydroJug Sport Tumbler: 50% off
- Drunk Elephant D-Bronzi Sunshine Drops: 50% off
Category Deals
The following product categories were noted to be at their lowest price of the year or all-time during the event, with ratings above 4.5 stars:
- Apple devices (lowest price of the year)
- Household essentials (daily routine items)
- Air fryers (lowest price of the year)
- Home items (air purifiers, bedding)
- Tech products (lowest price ever)
- Vacuums (lowest price of the year)
Additional Information
Deals are available across categories including clothing, household goods, and tech. Some subscription services, such as Audible and Kindle Unlimited, may also be offered at discounted prices. Black Friday deals have been described by sources as generally offering better discounts than Prime Day deals. The 2025 event runs from June 23 to June 26.