Sienna Rose, a recording artist, has achieved significant streaming success with millions of monthly listeners on Spotify and popular tracks like 'Into The Blue,' which has accumulated over five million plays. Despite her rapid ascent, there are strong indications that Sienna Rose is not a human artist, but rather a creation of artificial intelligence.
Evidence for AI Generation
Streaming service Deezer has identified many of Rose's albums and songs as computer-generated using its detection tools. Further scrutiny reveals several characteristics consistent with an AI artist:
- Absence of a social media presence, live performances, or music videos.
- An unusually high volume of releases, with at least 45 tracks uploaded between September 28 and December 5.
- A deactivated Instagram account featured homogenous headshots consistent with AI image generators.
Audio analysis has also pointed to 'AI artefacts' in her music. Tracks like 'Under The Rain' and 'Breathe Again' exhibit a characteristic hiss, a common byproduct of music generated by applications like Suno and Udio. This hiss acts as a unique signature, allowing services like Deezer to detect AI-generated music. Listeners have also noted inconsistent drum patterns, generic lyrics, and a lack of vocal variation as additional indicators.
Public and Industry Reaction
Initially, pop star Selena Gomez used a Sienna Rose track on Instagram, boosting her profile. However, the song was later removed following widespread speculation about Rose's identity. Many listeners expressed disappointment upon learning of the potential AI origin of the music.
The emergence of artists like Sienna Rose highlights broader challenges within the music industry. AI software's increasing sophistication enables clone artists to compete with human musicians, as evidenced by a recent chart-topping AI song in Sweden being banned. The low production costs and significant royalty potential (estimated £2,000 per week for Rose) contrast sharply with the high investment required for human artists, such as in the K-Pop industry.
Label Connections and Broader Implications
Sienna Rose's songs are credited to New York indie record label Broke and Nostalgic Records. Broke has previously been involved in a controversy regarding an AI-cloned voice (Jorja Smith) used by their act Haven. Nostalgic Records describes Rose as a 'London-based storyteller.' The BBC has sought comments from both labels.
The situation with Sienna Rose raises questions about authenticity and the future of music, with artists like Raye emphasizing listener preference for genuine, heartfelt music over computer-generated content.