The National Rugby League (NRL) is preparing for its season-opening event in Las Vegas, with the objective of expanding its international profile and engaging new fan bases. The event will feature matches between the St George Illawarra Dragons and Canterbury Bulldogs, and the Newcastle Knights and North Queensland Cowboys, at Allegiant Stadium.
St George Illawarra Dragons CEO Tim Watsford stated the Las Vegas match offers an opportunity to attract new fans globally. He indicated the club aims to use the event to elevate its international status, leveraging its history which includes 11 consecutive premierships from 1956 to 1966. Watsford mentioned the club's goal to become an iconic global brand.
Interest in the event is building, with a special Vegas jersey from the Dragons selling out in five days. The NRL plans to host community events in Las Vegas, including a school gala day and a nines competition.
Team preparations for the Vegas clash are in their final stages, with all four participating teams scheduled for a pre-season double-header. Newcastle Knights player Dylan Brown will make his official debut at the event. Teammate Pheonix Crossland commented on the excitement of playing in Vegas and the competitive environment within the squad for roster spots.
A UK Super League match between Hull KR and Leeds will also be part of the triple-header at Allegiant Stadium.