FIFA announced the establishment of a new peace prize, named the FIFA Peace Prize, on Wednesday. The award is designed to "recognize exceptional actions for peace," according to the global governing body for soccer.
The inaugural FIFA Peace Prize is scheduled to be presented at the World Cup draw on December 5 in Washington. FIFA President Gianni Infantino, speaking at the America Business Forum in Miami shortly after President Donald Trump addressed the same event, declined to specify whether President Trump would be the first recipient.
"On the 5th of December, you will see," Infantino stated when asked about the potential recipient.
Earlier in the day, Infantino articulated the prize's purpose, saying that "in an increasingly unsettled and divided world, it's fundamental to recognize the outstanding contribution of those who work hard to end conflicts and bring people together in a spirit of peace." FIFA confirmed that the award, which Infantino will present this year, will be bestowed annually.
President Trump had previously been a subject of discussion for the Nobel Peace Prize in the preceding month. Infantino described his relationship with President Trump, stating, "I'm really lucky. I have a great relationship with President Trump, who I consider really a close friend."
Infantino further commented on Trump's involvement with the World Cup and his attributes: "Of course, he's been very, very helpful in everything we do for the World Cup. ... He has such an incredible energy and this is something that I really admire. He does things. He does what he says. He says what he thinks. He says, actually, what many people think as well, but maybe don't dare to say. And that's why he's so successful."
In related developments, Ivanka Trump, the President's daughter, was recently appointed to the board of a $100 million education project. This project is partially funded by ticket sales from the 2026 World Cup.
Infantino also indicated that the World Cup draw and the accompanying peace prize ceremony are projected to attract approximately 1 billion viewers globally.