Anthony Joshua Fronts New WhatsApp Feature
A heavyweight partnership in digital privacy
"The feature allows users to choose a unique username to protect their phone number privacy."
British boxing star Anthony Joshua has appeared in a promotional video for WhatsApp's newly announced username feature, a tool developed by parent company Meta. The feature enables users to select a unique identifier, shielding their personal phone number from unwanted contacts.
In the video, Joshua receives a series of suggestions from various individuals, highlighting the feature's practical and social appeal.
Key Details on the Username Feature
- Optional by design: Meta has confirmed that using a username is not mandatory. Users retain full control over how they are contacted.
- Privacy control: The feature allows users to manage who can reach them based on their chosen username.
- Simple setup: To create a username, users navigate to Settings > Account > Username.
The bottom line: By leveraging a global sports icon, WhatsApp is signaling a significant shift toward user-controlled privacy—without sacrificing connectivity.