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Meta and EssilorLuxottica Launch New $299 Smart Glasses
Meta and EssilorLuxottica have announced the launch of a new collection of smart glasses, branded as Meta Glasses, with a starting price of $299.
The new lineup, which does not carry Ray-Ban or Oakley branding, is designed to broaden the market for AI-integrated eyewear.
Product Details
The Meta Glasses collection includes three distinct models: Adventurer, Fury, and Starfire. These models are available in rectangle, square, and oval shapes.
The glasses are prescription-ready, supporting lenses with a power range from -12 to +2.25, and are offered with lens options including clear, sun, and Transitions lenses.
- The Adventurer and Fury frames provide 26 customization options, including tinted lenses and frame colors such as Racing Green and Sandstone.
- The Starfire model features a distinct design intended to attract attention.
The glasses are manufactured and distributed in partnership with EssilorLuxottica.
Pricing and Availability
The collection starts at $299. According to one source, this price point is at least $80 lower than the entry-level second-generation Meta Ray-Ban glasses. The glasses are available for purchase with or without prescription lenses.
According to source reports, the glasses are available from June 23, 2026, on Meta.com in the US, Canada, UK, France, Italy, Germany, Spain, and other European countries. In the US, they are also available at select retailers, including LensCrafters and Sunglass Hut. Additional markets and retailers are expected later in 2025.
Market Context
Meta and EssilorLuxottica have previously collaborated on other smart eyewear models, including the Ray-Ban Meta, Oakley Meta AI glasses, and the Meta Ray-Ban Display—the latter of which was introduced as the first with an in-lens display. Ray-Ban Meta Optics, optimized for prescriptions and all-day comfort, were introduced earlier in 2026.
The companies are estimated to hold a market share of over 80% in the smart glasses market, with millions of units sold since 2021.
Statements from Leadership
Francesco Milleri, Chairman and CEO of EssilorLuxottica, stated that the company sees an opportunity to drive access to broader audiences through the company-branded collection, particularly for more price-sensitive consumers.
Mark Zuckerberg, CEO of Meta, stated that he believes glasses will be a main way people access personal superintelligence and that Meta Glasses will make that accessible to more people.
Peter Bristol, Meta's vice president of industrial design, stated that widespread adoption will occur when the product is "good enough."