Meta Launches New Smart Glasses Line Without Ray-Ban Branding
Meta has announced a new line of smart glasses, branded as Meta Glasses, in partnership with EssilorLuxottica. The collection includes three frame styles—Meta Adventurer, Meta Fury, and Meta Glasses by Kylie—with prices starting at $299 (£269). The glasses are equipped with cameras, speakers, and Meta's AI assistant, and are available immediately through existing retail channels.
Product Details
The new Meta Glasses line does not carry Ray-Ban or Oakley branding, though EssilorLuxottica remains involved in design and manufacturing. The three frame styles are:
- Meta Adventurer: A rectangular design available in standard and large sizes.
- Meta Fury: A boxier, square silhouette.
- Meta Glasses by Kylie: A slim oval frame designed in collaboration with Kylie Jenner, priced at $399 (£359). This edition includes a gem embedded in one lens and a mirrored charging case with a vanity mirror.
All models feature adjustable nose pads (three positions), flexible temple tips with bendable wire, and overextension hinges to accommodate wider faces. The glasses support prescription lenses from -12 to +2.25; stronger prescriptions require an optician.
Technical Specifications
The glasses contain the following hardware and performance features:
- 12 MP photos and 3K Ultra HD video capture
- Dual cameras
- Discreet open-ear audio with a six-microphone system
- Battery life rated at more than eight hours, with up to 40 additional hours from the charging case
- A dedicated action button, customizable for frequently used commands, which by default triggers the Meta AI assistant
AI and Software Features
The glasses operate on Meta AI, powered by the Muse Spark AI model. Current capabilities include answering questions, understanding visual input, and managing daily tasks through a voice assistant. Planned future features include:
- Dynamic photo capture, selecting the best shot from multiple frames
- Pedestrian turn-by-turn navigation
- Live translation expanding to 14 new languages, including Japanese, Chinese Mandarin, Hindi, and Korean
- Calorie estimation and recommendation features, described as improved but still generic
Meta has stated that existing Ray-Ban and Oakley smart glasses models will receive the Muse Spark model via a software update.
Market Context
"According to IDC, smart glass shipments increased 167% in the first quarter of 2026 compared to the same period in 2025."
IDC reported that Meta held a 69.2% market share in smart glasses shipments during that quarter. Counterpoint Research reported that Meta and EssilorLuxottica together hold over 80% of the smart glasses market.
The launch of the new Meta Glasses line occurred one week after Snap released its Specs smart glasses at $2,195. Competitors Google, Samsung, and Apple are reportedly developing similar products, and OpenAI is developing a hardware product.
Meta CTO Andrew Bosworth stated that the lower price point is intended to reach more consumers. He also noted that the design team is exploring devices for people who do not wear glasses. Meta's head of wearables, Alex Himel, stated that the timing of the announcement is justified by spring and summer being a peak season for glasses sales.
Privacy Considerations
All Meta smart glasses include an LED light that indicates when recording is active. Alex Himel acknowledged misuse of the products and stated that privacy updates are coming soon, but did not provide specifics. He expressed a desire for uniform privacy policies across states and countries and noted that Meta is participating in policy discussions.
"Meta CTO Andrew Bosworth stated that the company aims to improve the indicator for bystander awareness."
He also indicated that no immediate design or privacy changes are forthcoming for the current models.
The Starfire Kylie Jenner edition of the glasses does not include facial recognition. Meta is separately developing a facial recognition feature for its smart glasses, as reported by The New York Times and Wired.