Apple Warns of "Unavoidable" Price Hikes Amid Memory Shortage
"Price increases for Apple products will be unavoidable," CEO Tim Cook stated, citing a critical shortage of memory components affecting the global supply chain.
The shortage, driven by surging demand for components used in AI data centers, is creating a ripple effect that will soon hit consumer wallets. Apple is expected to raise prices later this year as it prepares to launch a new iPhone, a refreshed MacBook, and its first folding phone.
Extended Support for Older iPhones
In a move to soften the blow for budget-conscious users, Apple will extend software support for older models. Starting this fall, devices as old as the iPhone 11 will receive iOS 27 updates, which include improved CPU scheduling to help maintain performance.
Cheaper Repairs for Older Models
Apple is also adjusting its battery replacement pricing. The cost for an older iPhone 13 is just $89, while a newer iPhone 17 replacement runs $119. This makes repairing an older device significantly more affordable than upgrading.
Analyst Insights
IDC analyst Jitesh Ubrani notes that Apple has so far "largely absorbed cost increases." However, he predicts the company will likely raise prices primarily on its newer Pro models, leaving the standard lineup relatively untouched.
A Shift Toward "Buying Used"
iFixit CEO Kyle Wiens offers a radical alternative for consumers: "Buying a used phone and replacing the battery every six months can save you money."
With extended software support and lower repair costs, buying a second-hand iPhone may become the smarter financial move—even if it means missing out on the latest camera and AI features.