Australia's Streaming War: Netflix Stays on Top, Paramount+ Makes Biggest Gains in Q1 2026
The battle for Australian viewers' attention is heating up, with new data from streaming guide JustWatch revealing a shifting competitive landscape for the first quarter of 2026.
Netflix and Prime Video combined hold 39% of the market, but smaller players are clawing for share.
Based on over 4.7 million user interactions across the platform, the data tracks clicks, watchlists, and title engagement to estimate service popularity.
The Big Three Hold Steady
Netflix remains the undisputed leader, commanding a 20% market share for Q1 2026. Amazon's Prime Video follows closely in second place at 19% , while Disney+ lands in third with 17%.
The Mid-Tier Heats Up
The competition below the top three is tightening, with significant year-over-year movement.
- Stan has crept up by 1 percentage point to reach 10% of the market.
- BINGE holds steady at 8%.
- Apple TV+ sits at 7%.
- 7plus captures 4% , while other services account for a combined 5%.
Paramount+ Wins the Quarter
The standout performer of the period was Paramount+, which saw the largest growth of any platform. It rose by 2 percentage points year-over-year to claim a 9% market share.
HBO Max Makes a Quiet Debut
Notably, HBO Max entered the Australian streaming arena, debuting with a 1% market share during the January-to-March period.