The Rise of Art-Display Televisions
Samsung introduced the Frame TV in 2017, distinguishing itself with a matte-finish, anti-glare screen and customizable bezels designed to resemble a framed painting when not in active use. This design allows the TV to display high-resolution digital art, serving as a decorative element rather than a conventional black screen. The Frame TV has gained traction among consumers seeking solutions for smaller living spaces that lack dedicated viewing rooms.
Market Expansion and New Entrants
Following Samsung's entry, other manufacturers have begun to introduce similar art-display television models. Recent announcements include:
- Hisense CanvasTV: Features a matte screen and art display capabilities.
- TCL NXTvision: Marketed with an emphasis on art display, such as a Vincent van Gogh self-portrait.
- LG Gallery TV: Scheduled for release later this year, also highlighting art integration.
- Amazon Ember Artline TV: Unveiled at CES 2026, this $899 television offers access to 2,000 free artworks and an Alexa AI tool for art selection. Its frame is available in multiple colors.
Factors Driving the Trend
The increased focus on art-display televisions is influenced by several factors:
- Space Considerations: Consumers, particularly those in urban environments, often have smaller living areas. Large television screens, which have increased in size over the past decade, can present a spatial challenge. Art TVs offer an aesthetic solution by integrating the display into the home decor.
- Technological Advancement: The development of advanced matte LED screens has enabled manufacturers to produce displays that can accurately render fine art and photographs without significant glare, making the art-display functionality more effective and appealing.