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Meta announces new AI assistant and desktop version for video-editing app Edits

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Edits by Meta Gets an AI Assistant, Desktop App & New Analytics

Meta previewed a major update for its video-editing app, Edits, at an invite-only creator event in Los Angeles. The app is set to receive a powerful new AI assistant, along with a desktop version and a suite of new analytical tools designed to help creators optimize their content for Instagram.

The AI assistant will help creators analyze insights and brainstorm content ideas using their personal Instagram data, such as view counts and video-retention metrics.

The New AI Assistant

The upcoming AI assistant is built to change how creators approach content strategy. By tapping into a user's Instagram performance data, the tool can suggest new content ideas and provide actionable insights based on what is already working for their audience.

This feature builds on similar AI tools Meta recently launched for Facebook creators. It positions Edits as a direct competitor to other popular ideation tools from YouTube and TikTok.

Desktop Version & Workflow

A desktop version of Edits is also "coming soon." This will allow for cross-device workflow synchronization, enabling creators to start editing on their phone and finish on a computer without losing progress.

Features Available Today

Several new features are rolling out to all Edits users immediately:

  • Beta Tab: A dedicated section for experimental tools.
  • Expanded Audience Analytics: Includes demographic breakdowns and data on peak engagement times.
  • Topic Search: A new search function within the Inspiration feed.
  • A/B Testing: The ability to test different versions of content to see which performs better.
Proven Performance Metrics

Meta provided performance data to back up the app's utility. The company states that content created with Edits has a 10% higher save rate and a 2% higher reshare rate compared to content created with other tools. Furthermore, over half of Instagram Reels viewers now see Edits-created content on a daily basis.

Availability & Background

Edits, launched last year as a competitor to ByteDance's CapCut, remains free on both iOS and Android.

  • The new AI assistant is currently in testing with attendees of the Los Angeles creator event.
  • The desktop version is described only as "coming soon."
  • The other features (Beta tab, expanded analytics, topic search, A/B testing) are launching to all users today.