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Australian New-Vehicle Sales Increase by 0.3% in 2025 Amidst Shifting Market Trends

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Australia's new vehicle market recorded a 0.3 percent increase in sales during 2025, reaching a total of 1,241,037 new vehicles delivered. This marks the third consecutive year of growth. The market observed notable shifts in vehicle segmentation, with SUVs and light commercial vehicles gaining share, and significant growth in electrified vehicle sales. While Toyota remained the top-selling brand, and the Ford Ranger the best-selling model, several established brands experienced considerable sales declines.

Market Overview

In 2025, 1,241,037 new vehicles were delivered in Australia, an increase of 0.3 percent from 1,237,287 units in 2024. This growth occurred alongside a 1.5 percent population increase over the same period. New brands, including GAC and Denza, commenced local operations within the year.

Vehicle Segments

The market continued a trend towards larger vehicle segments. SUVs constituted 61 percent of the market, an increase from 56.9 percent in 2024. Light Commercial Vehicles (LCVs), primarily utes, accounted for 22 percent, up from 21.9 percent. Passenger car deliveries represented 13.3 percent of the total market with 164,847 units, a decline from 17.1 percent in 2024.

Electrified Vehicle Performance

Sales of electrified vehicles showed significant growth:

  • Electric Vehicles (EVs): Deliveries totaled 103,269 units, an increase of 13.1 percent year-over-year. EVs comprised 8.3 percent of all new vehicle deliveries, up from 7.4 percent in 2024. Tony Weber, chief executive of the Federal Chamber of Automotive Industries (FCAI), stated that the growth in battery electric vehicle market share, at 1.1 percentage points over two years, was below initial projections. He also stated that the New Vehicle Efficiency Standard (NVES) has increased EV availability but has not significantly impacted demand, raising concerns about its future effects on vehicle availability, affordability, and consumer choice.
  • Plug-in Hybrid Electric Vehicles (PHEVs): Sales increased by 130.9 percent year-over-year to 53,484 deliveries.
  • Hybrid Vehicles: Sales grew by 15.3 percent, reaching 199,133 units.

Leading Brands and Models

Toyota maintained its position as the top-selling brand for the 23rd consecutive year, delivering 239,863 vehicles, a 0.6 percent decrease. The Ford Ranger was Australia's best-selling vehicle for the third consecutive year, with 56,555 deliveries, despite a 9.6 percent decline.

Top 10 Brands by Deliveries (2025):

  • Toyota: 239,863 (-0.6% YoY)
  • Ford: 94,399 (-5.8% YoY)
  • Mazda: 91,923 (-4.2% YoY)
  • Kia: 82,105 (+0.4% YoY)
  • Hyundai: 77,208 (+7.7% YoY)
  • Mitsubishi: 61,198 (-17.9% YoY)
  • GWM: 52,809 (+23.4% YoY)
  • BYD: 52,415 (+156.2% YoY)
  • Isuzu Ute: 42,297 (-12.2% YoY)
  • MG: 41,298 (-18.4% YoY)

BYD entered the top 10 for the first time, while Nissan dropped to 12th position with a 21.6 percent decline.

Top 5 Models by Deliveries (2025):

  • Ford Ranger: 56,555
  • Toyota RAV4: 51,947
  • Toyota HiLux: 51,297
  • Isuzu D-Max: 26,839
  • Ford Everest: 26,161

The Hyundai Kona became the best-selling small SUV, ranking seventh overall with 22,769 sales (+31.1% YoY). The Tesla Model Y ranked tenth with 22,239 deliveries.

Brands with Largest Sales Declines (Excluding Extremely Low-Volume Brands)

Despite the overall market growth, several brands experienced significant year-on-year percentage declines in 2025:

  • Jeep: Sales decreased by 31.5 percent to 1,682 vehicles, marking the lowest annual total for the brand in Australia since 1997. The Grand Cherokee, despite being removed from the Australian lineup in 2025, was Jeep's top-selling model with 673 deliveries.
  • Jaguar: Deliveries fell by 30.0 percent to 520 vehicles. This aligns with the brand's strategic decision to end production of its existing lineup in 2024 as it transitions to an electric-only market position.
  • Maserati: Recorded 264 deliveries, a 30.0 percent decrease. This follows a 40.9 percent decrease in 2023. The Grecale was the top seller with 238 deliveries.
  • Peugeot: Sales totaled 1,350, a 28.8 percent decrease. The Partner small van was the leading model with 432 deliveries.
  • Suzuki: Experienced a 27.7 percent sales decline. All models, except the new Fronx light SUV, recorded decreases. The Fronx received a one-star ANCAP safety rating and was subject to a recall. The Swift hatchback's sales decreased by 43.7 percent.
  • Porsche: Sales decreased by 27.0 percent to 5,133 units. The Panamera was the sole model to show growth (+24.2%). The Macan, the overall top seller, experienced a 34 percent decrease amid its transition to an electric-only version.
  • KGM (formerly SsangYong): Recorded a 23.7 percent sales decline, with volumes falling to 4,116 units, despite the introduction of the new Actyon and updated Torres SUV.
  • Nissan: Sales decreased by 21.6 percent to 35,511 units, reversing a 15 percent increase observed in 2024. The X-Trail and Navara, its top two sellers, experienced declines. The Pathfinder was the only Nissan model to record growth.
  • Volkswagen: Sales totaled 28,970 vehicles, a 20.6 percent decrease, following a 16.8 percent decline in 2024. The Golf was the only passenger car to record growth (+4.0%). The Amarok dual-cab ute, Volkswagen's top seller, decreased by 35.8 percent.
  • Volvo: Delivered 7,239 vehicles, an 18.6 percent decrease. This follows a 20 percent decrease in 2024. The XC60 SUV recorded a 7.5 percent increase, while XC40 sales decreased by 16.3 percent.

Market Origins

China became Australia's second-largest supplier of new vehicles in 2025, surpassing Thailand but remaining behind Japan.