Roku Rolls Out First Major Home Screen Redesign in Over a Decade
The update introduces features such as Quick Access, "Top Picks for You," and curated genre hubs called Destinations.
Roku, which reports over 100 million streaming households, has begun rolling out a redesigned home screen across its TVs and streaming devices in the United States. International expansion is planned in the coming months.
This is the first major revision to the interface in over a decade. The redesign was guided by viewer research and behavioral insights, aiming to deliver more relevant recommendations and faster access to content.
Key features of the update include:
- Quick Access for frequently used apps
- An intelligence-driven "Top Picks for You" section
- Curated genre and mood-based hubs called Destinations
- Unified cross-subscription browsing
- Expanded search
- A collapsible menu
- Shortcuts for Saved List and Continued Watching
- A row called "Your Daily Scoop" highlighting trending shows
- A link to an interactive version of the Roku City screensaver
Roku stated the redesign was guided by viewer research and behavioral insights to deliver more relevant recommendations and faster access to content.