Sony files a patent for a system designed to fill loading screens with short-form video and sponsored images, aiming to keep players engaged during downtime.
Sony has published a patent (20260138036) titled "Delivery of Alternate Content During Video Game Wait Times," originally filed in late 2024. The patent describes a system for displaying "alternate content" during loading screens or match transitions, including short-form videos and sponsored images.
The stated purpose is to maintain player engagement and immersion by providing visual material during downtime, reducing the chance players become inattentive.
The patent mentions the potential use of generative AI to create this content. The alternate content could be sourced from an external server and displayed in a picture-in-picture format.
The patent does not guarantee that the system will be implemented in PlayStation products. Sony operates the PlayStation Network, which has approximately 125 million users.