Ferrari Presents the Luce: Its First Fully Electric Vehicle
Ferrari has unveiled the Luce, a fully electric five-door, five-seat model developed with input from design firm LoveFrom, led by former Apple designers Jony Ive and Marc Newson. Deliveries are expected to begin in the fourth quarter of 2026.
Vehicle Specifications
The Luce is powered by a four-motor electric drivetrain—one motor per wheel—that produces over 1,000 horsepower. According to the manufacturer, the vehicle accelerates from 0 to 62 mph (0-100 km/h) in 2.5 seconds and has a top speed of approximately 192 mph (310 km/h).
Key technical details include:
- Battery: 122 kWh capacity, supporting 350 kW fast charging on an 800-volt system
- Range: Claimed range of over 329 miles (530 km) per charge
- Weight: 4,982 pounds (2,260 kg)
- Sound: A synthesized engine note is produced by an acoustic pickup on the rear axle that samples motor vibrations, which can be played inside and outside the vehicle
The vehicle's all-wheel drive and steering systems are derived from the Ferrari Purosangue SUV. The interior features physical controls, leather, glass, and anodized aluminum. The Luce is the first Ferrari to include a third seat in the second row, making it a five-seater.
Pricing and Availability
- Base price: €550,000 (approximately $640,000) in Italy
- U.S. pricing: Not yet announced
- Preorders: Expected to begin in Italy by the end of May
- Delivery timeline: Fourth quarter of 2026 for initial markets; spring 2027 for the United States
Development and Design
Development of the Luce began in January 2018, when then-CEO Sergio Marchionne hinted at a Ferrari EV. CEO Benedetto Vigna described the vehicle as the result of five years of work.
The exterior features a two-tone design with a black passenger cell and a contrasting body shell. Ferrari product manager Pietro Virgolin stated that the body shape was driven by the need to accommodate a large battery and four-motor powertrain. Marc Newson of LoveFrom stated that the design separates the passenger cell from the body, with a gap running around the belt line.
Ferrari's chief design officer Flavio Manzoni described the car as "acting as a bridge between San Francisco and Maranello" (the company's headquarters in Italy).
F1 Driver Testing
Lewis Hamilton and Charles Leclerc, Ferrari's Formula 1 drivers, tested the Luce prior to its official unveiling. Leclerc described the design as "very different from previous Ferraris but futuristic" and noted the return to more physical buttons for better driver focus. Hamilton praised the attention to detail and power delivery.
Market Context
The Luce enters the electric vehicle market as several luxury automakers have scaled back their EV ambitions, citing weak demand. Ferrari introduced a hybrid model in 2019 and previously stated a goal of 40% fully electric lineup by 2030, which was later revised to 20%.
According to the International Energy Agency, global electric car sales reached 20 million in 2025, with a 30% increase in Europe. The European market is becoming more competitive due to lower-priced Chinese EV brands. The European Union has announced plans to ban the sale of new internal combustion engine vehicles by 2035.
Market and Public Reaction
Ferrari's stock declined following the unveiling, with reports indicating falls of approximately 6% to 8% in various trading sessions immediately after the event.
Online reactions have been varied. Some commentators praised the technology and interior design, while others criticized the exterior styling. On Reddit's Ferrari subreddit, comments included characterizations such as "Ferrari's ugliest car ever?" and calls for the CEO's resignation. Automotive critic Matt Prior of Autocar noted that the vehicle's height, due to the underfloor battery, makes it appear less sleek than traditional Ferrari models.
AutoPacific analyst Robby DeGraff called the Luce "perhaps the most controversial model to bear the stallion on its fenders" and questioned its high price point.
The vehicle was presented to Italy's President and Pope Leo XIV, who reportedly commented on the design.