AI Metahuman Deployed in Hobart Retail
A takeaway shop in Hobart, Tasmania, has implemented an AI-powered "metahuman" for customer service. Dr. Mohammad Mustanir Rahman introduced the virtual assistant, named Matilda, at the Seven Mile Beach Store in December 2024, following his acquisition of the business.
Capabilities and Operational Impact
Matilda is designed to process customer orders, provide tourist information, and analyze sales data. Dr. Rahman noted that the system addresses operational challenges, particularly during off-peak winter periods when maintaining consistent staffing levels can be difficult. The AI receptionist is integrated with the store’s point-of-sale system and is being developed to support multiple languages, including Chinese, Bengali, and Hindi.
Economic Considerations
Dr. Rahman, who holds a PhD in AI from the University of Tasmania, stated that the AI technology incurs an annual cost of approximately $1,000. This is presented as a financial difference compared to the estimated $50,000 to $60,000 annual cost of employing a full-time staff member. Matilda is reported to operate 24 hours a day, 365 days a year.
Development and Future Applications
The metahuman project is being developed by OmniEdge IT Solutions, co-founded by Dr. Rahman, Dr. Mujibur, and Dr. Azmain Muhtasim Mir. Dr. Mir indicated that the technology aims to support regional businesses facing operational challenges during off-peak seasons, citing similar needs in areas such as Queenstown and Georgetown.
Customer interactions with Matilda include instances such as a regular customer reportedly using the AI to repeat daily orders. The developers state that the system is designed to learn from daily interactions and has potential applications in various sectors, including hotels, medical centers, and migrant resource centers.
Current Status and Future Outlook
Developers acknowledge existing response lag issues within the prototype, which are currently being addressed. The team is seeking government support and investment to expand the model across Tasmania, proposing a pilot program to assist small businesses during periods of reduced trading activity.