CES 2026 featured a range of new television announcements from major manufacturers including Samsung, LG, TCL, and Hisense. The event showcased updates to existing display technologies such as OLED and Mini LED, alongside the introduction of new approaches like Micro RGB and RGCB LED. Manufacturers presented flagship models emphasizing advancements in brightness, color accuracy, processing capabilities, and design.
Samsung Television Announcements
Samsung introduced its Micro RGB TVs at CES 2026, which incorporate microscopic red, green, and blue LEDs in the backlight plane. This technology is intended to enhance color accuracy and brightness in LCD-based televisions. A 130-inch Micro RGB concept model, powered by the Micro RGB AI Engine Pro, was displayed. The expanded Micro RGB family is expected to be available in sizes ranging from 55 to 100 inches. These sets include a Glare Free anti-reflection finish and integrate with Samsung's Vision AI platform for features such as conversational search, and are capable of 100 percent BT.2020 coverage.
Samsung's 2026 OLED lineup, comprising the S95H, S90H, and S85H models, continues to utilize quantum dot-enhanced OLED panels. These models feature refined processing and anti-glare screen treatments. The S95H is presented as the flagship model, while the S90H offers glare reduction and picture processing. The S85H provides core OLED benefits and will be available in a new 48-inch size. All OLED models incorporate Samsung's Vision AI-powered tools, including AI Motion Enhancer Pro and AI Sound Controller.
LG Television Announcements
LG unveiled its OLED evo W6 Wallpaper TV, characterized by a 9mm thick panel designed for flush wall mounting. It connects wirelessly to a Zero Connect Box for video feeds up to 10 meters away. The W6 incorporates Hyper Radiant Color technology and Brightness Booster Ultra, which is stated to increase luminance by 3.9 times compared to conventional OLEDs and to be 20 percent brighter than the LG G5 model. The panel has received Intertek’s “Reflection Free with Premium” certification, indicating less than 0.5 percent reflectance. The W6 supports up to 165Hz refresh rates and is compatible with G-SYNC and FreeSync Premium. It integrates LG’s α11 AI Processor Gen3 and a Neural Processing Unit (NPU) for image optimization, along with Generative AI capabilities via Microsoft Copilot and Google Gemini.
LG also entered the premium RGB-backlit market with its Micro RGB evo lineup. These models will be available in 75-, 86-, and 100-inch sizes, focusing on wide color gamut and brightness. They are powered by LG’s α11 AI Processor Gen3, which manages upscaling, local dimming, and HDR optimization. The displays are certified for full coverage of BT.2020, DCI-P3, and Adobe RGB color spaces, and their Micro Dimming Ultra system is stated to deliver over 1,000 local dimming zones.
The LG C-series OLED TVs were updated, with the C6 OLED maintaining a balance of performance and price. The C6H OLED introduces a Primary RGB Tandem panel, designed for higher brightness and improved color volume. LG's flagship G6 OLED model shares several features with the W6, including the Primary RGB Tandem panel and Hyper Radiant Color Technology, also anticipated to be 20 percent brighter than the G5 model.
LG also introduced the 2026 Gallery TV series, featuring Mini LED panels with design input from museum curators. These sets include magnetic, frame-like bezels and anti-reflective screens, and a "Gallery Mode" that adjusts brightness and contrast for displaying art.
TCL Television Announcements
TCL presented its X11L SQD-Mini LED TV, described as a flagship model utilizing Super Quantum Dot (SQD) technology combined with a dense Mini LED backlight. The X11L is reported to achieve a peak brightness of 10,000 nits and features up to 20,736 local dimming zones. TCL states the model covers 100 percent of the BT.2020 color space. It is a 4K TV available in 75-, 85-, and 98-inch sizes, supporting a 144Hz refresh rate (switchable to HD/288Hz via Game Accelerator) and advanced HDR formats, including Dolby Vision IQ and HDR10+. The X11L is equipped with a new Pro edition of TCL’s AiPQ processor and integrates Google TV, IMAX Enhanced, and Dolby Atmos sound.
The X11L incorporates an integrated soundbar with a Bang & Olufsen logo, featuring left, center, and right channels, two sideways-firing speakers, and a pair of rear-mounted woofers. An optional Z100-SW wireless subwoofer is available. The 85-inch X11L model has a depth of two centimeters and a slim bezel. The X11L was available for purchase in the US upon its announcement at CES 2026, with prices starting at $7,000 for the 75-inch model, $8,000 for the 85-inch model, and $10,000 for the 98-inch model.
TCL states that SQD Mini LED technology, using a single blue or white LED light source per zone, allows for more local dimming zones and slimmer designs compared to RGB Mini LED technology, while also addressing potential color crosstalk issues.
Hisense Television Announcements
Hisense introduced the 116-inch UXS, an upgrade to its UX series. The UXS features RGCB LED technology, which adds a cyan LED to the backlight alongside traditional red, green, and blue LEDs. This addition is claimed to improve the transition between blue and green hues, reduce color crosstalk, and lessen blue light output. The UXS is reported to achieve 110 percent BT.2020 coverage.
Emerging Display Technologies and Market Trends
The television display market continues to evolve with the introduction of new technologies. Micro RGB LED, a distinct technology from Micro LED, introduces color-capable backlighting to LED displays, where illumination arrays can emit red, green, or blue light. This technology is designed to offer enhanced color accuracy and brightness. Hisense's RGCB LED technology extends this by incorporating a cyan LED.
The "art TV" category, which emphasizes aesthetics and flush wall mounting for displaying digital art, saw expansion at CES. While Samsung's Frame TV has been a prominent model, new offerings include LG's Gallery TV and Amazon's Ember Artline TV. These models commonly feature magnetic frames and integrated art stores. LG also reintroduced its Wallpaper OLED TV, which, while sharing aesthetic elements, is differentiated by its ultra-slim profile and wireless data connection.
The market has observed advancements from companies like TCL and Hisense, which are introducing high-performance models alongside established brands such as Sony, Samsung, and LG. Industry observers note that as performance disparities narrow, manufacturers may face challenges in pricing and shifting public perception.