Samsung Kicks Off CES 2026 with New Home Products and Extensive AI Integration
Samsung commenced CES 2026 with a press conference that featured new home products and multiple announcements related to artificial intelligence (AI). The presentations included new televisions, speakers, projectors, updated gaming monitors, and soundbars, alongside demonstrations of AI integration across its product portfolio. A significant highlight was the unveiling of a 130-inch Micro RGB concept television, signaling potential future display capabilities.
Televisions: A Glimpse into the Future of Displays
Samsung presented a 130-inch Micro RGB television as a concept, signaling potential technological capabilities rather than an immediate product release. This impressive display features a large metal stand that encases the screen, allowing for slight tilting—a design element inspired by Samsung's 2013 "timeless gallery" stand. For wall mounting, the entire stand, which integrates part of the TV's speaker system, would need to be installed.
The Micro RGB set utilizes an evolved form of Mini LED technology, designed for enhanced color accuracy.
It is powered by the company’s "Micro RGB AI Engine Pro" processor, which integrates "Micro RGB Color Booster Pro" and "Micro RGB HDR Pro" technologies. These AI-driven features aim to refine contrast and enhance tones for detailed imagery across various brightness levels. The display also incorporates Glare Free technology to reduce reflections, supports HDR 10+ Advanced, and features Samsung’s Eclipsa Audio system. Connectivity options include integration with Samsung’s Vision AI Companion, Microsoft Copilot, and Perplexity for conversational search functionalities.
The broader Micro RGB TV line, which debuted last year with a 115-inch model priced at approximately $30,000, is slated to expand. New sizes, including 55-, 65-, and 75-inch models, are anticipated to be priced below the initial 115-inch version. Additionally, 85-, 100-, and 115-inch models will be available. The Micro RGB range is stated to offer 100% coverage of the Rec.2020 color space. For consumers interested in displays with characteristics similar to OLED technology, Samsung's Micro LED sets are available, with prices beginning at $110,000.
Audio Innovations: Immersive Sound Experiences
Samsung showcased its Music Studio speakers, the Studio 5 and Studio 7. These wireless speakers support both Bluetooth and Wi-Fi connectivity. The Studio 5 incorporates a four-inch woofer and dual tweeters, while the Studio 7 features a 3.1.1 setup with top-, front-, left-, and right-firing speakers, designed to provide a 3D audio experience. Both models feature a prominent design.
A new variant, the Samsung HW-QS90H soundbar, was identified in the demo area. This model is part of the HW-QS90 line and is described as an all-in-one 7.1.2 soundbar, featuring 13 drivers, including four integrated woofers within its "Quad Bass Woofer system."
Projectors: Portable Intelligence with The Freestyle+
The Freestyle+, Samsung's latest micro projector, was presented. This compact model features increased brightness and enhanced AI functionalities.
Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, stated that The Freestyle+ reflects Samsung's objective to create displays adaptable to user lifestyles and movement between spaces, combining portability with intelligent AI for optimized viewing.
Seamless AI Integration Across the Ecosystem
Samsung emphasized the integration of AI across its product portfolio to enhance utility. Demonstrations included AI noise canceling for audio devices, AI functionality for displaying recipes on refrigerator screens, and AI features aimed at improving washing machine performance.
Samsung positioned AI integration as a core feature of its forthcoming products, underscoring its commitment to intelligent, user-centric experiences.