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Amazon Prime Video Channels Launches Apple TV+ and Peacock Premium Plus Bundle at $19.99 Monthly

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Amazon Launches Discounted Apple TV+ and Peacock Bundle

Amazon's Prime Video Channels service has introduced a new streaming bundle combining Apple TV+ and Peacock Premium Plus for $19.99 per month. The offering is available for a limited time and represents a discount compared to subscribing to the services individually.

Bundle Details and Pricing

  • The bundle includes subscriptions to Apple TV+ and Peacock Premium Plus.
  • It is priced at $19.99 per month through Amazon's Prime Video Channels platform.
  • The combined monthly cost of subscribing to both services separately is nearly $10 higher than the bundle price.

Service Features

  • Peacock Premium Plus: This tier is ad-free for on-demand content but includes advertisements during live sports programming. It allows users to download content for offline viewing and provides access to local NBC station feeds.
  • Apple TV+: The service is also ad-free outside of live sports content.

Background and Context

This new bundle follows a previous promotional package created in October of the prior year, which featured Apple TV+ and Peacock's standard Premium tier.

That earlier arrangement was an agreement between Apple and NBCUniversal and did not involve Amazon.

The launch occurs as NBCUniversal, the parent company of Peacock, has pursued various strategies to increase subscriptions for the streaming service. In recent distribution agreements with other platforms, including one with Google and YouTube TV, NBCUniversal has sought prominent placement for Peacock.

Service Launch and Availability:

  • Apple TV+ launched in 2019.
  • Peacock launched in 2020 and was not initially available on Roku and Amazon Fire TV devices.

Reported Performance Data:

  • Peacock reported having 44 million subscribers at the end of 2025, adding 3 million subscribers in the final months of that year. The service also reported increased financial losses, which the company attributed in part to costs associated with sports broadcasting rights.
  • Apple has not publicly disclosed subscriber numbers or viewership data for Apple TV+.

Official Statement

Ryan Pirozzi, Head of Prime Video Channels, U.S., provided a statement regarding the launch:

"The Apple TV and Peacock Premium Plus streaming bundle is an exciting addition to Prime Video and offers our customers an incredible combination of premium entertainment, convenience, and value. This bundle makes it easier for customers to seamlessly access even more entertainment options all in one place. By expanding the streaming services and bundles available on Prime Video, we’re continuing to deliver on our commitment to provide customers with greater choice and seamless access to the shows, movies, and sports they love."