The Duchess of Sussex Invests in AI Fashion Platform OneOff
Meghan, The Duchess of Sussex, has taken a financial stake in the AI-powered fashion platform OneOff and will earn affiliate revenue through a verified creator profile on the site. The platform, which launched in 2025, specializes in allowing users to find and purchase items worn by public figures.
Investment and Role
Meghan has invested in OneOff and operates a verified creator profile. Through this profile, she lists specific fashion items she has worn, making them shoppable for users.
Items currently featured include a $1,250 dress by Sydney-based designer Karen Gee and a $295 sweater from P Johnson, both worn during her recent tour of Australia.
Platform and Revenue Model
OneOff was founded by Bobby Maylack and Emir Talu. The platform uses artificial intelligence to provide personalized style recommendations and to help users locate specific items worn by celebrities or influencers.
The company's revenue model involves retailers paying OneOff a commission of 10 to 25 percent on sales generated through the platform. This revenue is then shared with the verified creator, such as Meghan, who listed the item.
Background and Statements
According to a spokesperson for Meghan, her talent agency, WME, presented the opportunity to her last year. The spokesperson stated she was motivated to invest to expand her portfolio and to support fashion designers she admires.
The spokesperson also cited the platform's global reach and its function of ensuring designers receive proper credit as reasons for her involvement.
This follows Meghan's previous affiliation with the similar platform ShopMy, which she joined in 2023, according to some reports, or 2024, according to others.
OneOff co-founder Bobby Maylack commented to Vogue magazine:
"When we talk to any talent, they're aware that every day, someone is searching for their name plus fashion. There's this pervasive feeling with talent that they're not monetising their actual trendsetting – other people are."
Correction and Additional Context
An earlier version of reports on this matter incorrectly stated that Prince Harry and Meghan attended an event held by Scale Investors.
The event was hosted by Nexus Global, a community described as consisting of philanthropists and impact investors. Roo Harris, co-owner of Scale Investors, posted on LinkedIn about meeting the couple at the Nexus Global event.