Huawei Announces Pura X Max Foldable Smartphone

Huawei has officially announced the Pura X Max, a new foldable smartphone featuring a wide form factor. The device is scheduled to launch in China on April 20, with pre-orders now available.

Pricing and global availability have not been announced. The announcement comes amid industry reports that other major manufacturers, including Apple and Samsung, are developing devices with similar designs.

Product Announcement and Availability

Huawei has revealed the design and key specifications of the Pura X Max. The company has opened pre-orders for the device in China, with the official launch set for April 20.

According to multiple reports, the device will not be available for sale outside of China.

Device Specifications and Design

The Pura X Max features a horizontally folding "book-style" design. Official specifications and imagery show the following characteristics:

• Displays: The device has a 7.69-inch (or 7.7-inch, per some reports) inner display and a 5.5-inch (or 5.4-inch) outer cover screen. The inner display is reported to have WQHD+ resolution and an aspect ratio of approximately 16:11. One report states both displays support a 1–120Hz LTPO adaptive refresh rate.
• Camera System: The phone features a triple rear camera system. One detailed report lists the cameras as a 50MP main sensor with variable aperture, a 50MP telephoto, and a 12.5MP ultra-wide lens.
• Design and Colors: Official images show the device with a rear panel divided into gridded sections with different textured finishes, a design element carried over from the previous Pura X model. Reported color options vary between sources, with some listing white, orange, and purple, and others listing Interstellar Blue, Olive Gold, Phantom Night Black, Zero Degree White, and Vibrant Orange.
• Hardware: Detailed specifications from one report include Huawei's Kirin 9030 Pro chipset, a 5,300mAh battery with 66W wired and 50W wireless charging, and HarmonyOS 6.1. The device is also reported to support a stylus (Huawei M-Pen 3 Mini).
• Configurations and Pricing: Memory and storage configurations reported include 12GB/256GB, 12GB/512GB, 16GB/512GB, and 16GB/1TB. One source provides specific Chinese pricing: a standard version at 10,999 yuan (12GB/256GB) and 11,999 yuan (12GB/512GB), and a Collector's Edition at 12,999 yuan (16GB/512GB) and 13,999 yuan (16GB/1TB).

Industry Context and Reported Competitor Developments

The Pura X Max's wide form factor represents a shift from the taller, narrower designs that have been common in recent foldable smartphones. This design approach has historical precedent in earlier devices like the original Google Pixel Fold and the Oppo Find N.

Multiple sources report that other manufacturers are working on similar devices:

• Samsung: Rumors suggest Samsung is developing a wider version of its Galaxy Z Fold series, potentially called the Galaxy Z Fold 8 Wide, with reported specifications of a 7.6-inch inner display and a 5.4-inch cover screen.
• Apple: Numerous reports state Apple is rumored to be developing a foldable iPhone with a book-style form factor. Alleged dummy models shown last week suggested a device with a 5.5-inch display when closed and approximately 7.8 inches when open. These rumors suggest a potential launch alongside iPhone 18 Pro models in September 2026, with a starting price around $2,000, and speculate the device may be called "iPhone Ultra."
• Other Brands: Reports also indicate that other Android manufacturers, including Oppo and Honor, are expected to explore similar wide form factors.

The timeline for competitor releases is not confirmed. Some reports suggest Apple and Samsung devices may not launch until the second half of 2026.