Yangwang Brand Confirmed for Australia
BYD's Yangwang brand, positioned in the luxury automotive segment, has been confirmed for the Australian market. Liu Xueliange, General Manager of BYD Asia Pacific, indicated that while the brand's arrival is planned, a specific launch timeframe has not yet been finalized.
Xueliange stated that the brand has been actively considering an imminent launch, but timing remains unconfirmed. He added that the development of nine models for Australia reflects a commitment to the local market, including adapting vehicles and production lines to suit local requirements.
Brand Positioning and Portfolio
Yangwang operates as BYD's premium marque, positioned above its BYD and Denza brands. The brand focuses on high-performance electric vehicles.
Key models under the Yangwang brand include:
- Yangwang U9: This supercar features four electric motors, each generating 555kW. It has a claimed acceleration of 0 to 100km/h in under 2.4 seconds. A speed of 496.22km/h has been reported for the vehicle.
- Yangwang U8: An SUV model that combines four electric motors with a 2.0-liter range-extending petrol engine, delivering a total output of 880kW. It is reported to accelerate from 0 to 100km/h in 3.6 seconds. The U8's price in China converts to approximately AU$235,000.
- Yangwang U7: A sedan offering from Yangwang, which is stated to produce over 746kW (one thousand horsepower) from its four electric motors.
Market Entry Timeline
While BYD executives have not specified an Australian launch date, and despite reports of U8 and U9 models being observed on Australian roads, the Yangwang brand has also been confirmed for a UK launch in 2027. This UK timeline suggests that the Australian market introduction may occur in a similar timeframe.