Samsung has released additional details regarding its 2026 television lineup, including pricing and feature updates for The Frame, The Frame Pro, and several new OLED models. The new products are available for order as of the announcement, with the exception of certain models whose details are pending.
The Frame Pro Series
Samsung has announced pricing for its 2026 Frame Pro models, which have been reduced compared to the previous year's prices. The series is available in the following sizes and prices:
- 65-inch: $1,999.99 (previously $2,199)
- 75-inch: $2,799.99 (previously $3,199)
- 85-inch: $3,999.99 (previously $4,299)
A new 55-inch size has been introduced; pricing and availability have not yet been announced.
The 2026 Frame Pro series continues to utilize Samsung's wireless One Connect Box for input connections. One Micro HDMI port now supports eARC for improved audio quality with soundbars. The TVs feature a Neo QLED panel with enhanced backlighting, a glare-free QLED panel, and support refresh rates up to 144Hz (or 240Hz when connected to a PC).
The Frame (Standard Model)
Pricing and details for the standard Frame series are expected to be released later in 2026. The lineup will include new 75-inch and 85-inch sizes.
For the standard Frame, cable connections are integrated directly into the TV unit. To facilitate access for cable changes while mounted, the TV includes built-in "back stoppers" that allow it to be propped a few inches away from the wall. This marks a departure from the external One Connect Box used in previous models.
Shared Features for The Frame Models
Both The Frame and Frame Pro models incorporate Samsung's updated glare-free screen technology to minimize reflections. They also include new AI-powered features, such as AI Soccer Mode.
Samsung S95H QD-OLED Flagship TV
The flagship S95H QD-OLED TV features a metal bezel frame, which the company states creates a floating effect when wall-mounted. This model marks the first Samsung OLED TV capable of displaying art from Samsung’s Art Store, a feature previously exclusive to The Frame series. It is compatible with the wireless One Connect Box and includes a glare-free panel.
The S95H is expected to offer increased brightness over its predecessor (the S95F) due to the inclusion of OLED HDR Pro technology. It utilizes Samsung's NQ4 AI Gen 3 Processor for 4K upscaling and other AI functions. The TV is NVIDIA G-Sync compatible and supports AMD FreeSync Premium Pro.
Available sizes and prices are:
- 55-inch: $2,499.99
- 65-inch: $3,399.99
- 77-inch: $4,499.99
- 83-inch: $6,499.99
S90H and S85H OLED TV Series
Samsung is also introducing the S90H and S85H OLED TV series, which are positioned as more affordable options with lower brightness levels.
- S90H Series: Prices range from $1,399.99 for the 42-inch model to $5,299.99 for the 83-inch model. These models feature OLED HDR+ displays, glare-free treatment, and are also G-Sync compatible and support AMD FreeSync Premium Pro.
- S85H Series: Prices range from $1,199.99 for the 48-inch model to $4,499.99 for the 83-inch model. This series now includes a smaller 48-inch size option.
Art Store and Burn-In Prevention
Samsung confirmed that the S95H will support the company's Art Store, which displays art on the screen when the TV is not in use. Samsung reports that nearly half of Australians surveyed want more art in their homes and that The Frame TV sells more per capita in Australia than elsewhere.
Samsung stated that modern OLEDs use pixel-shifting technology to periodically change pixel illumination and subtractively shift colors to prevent burn-in. The company aims to offer art display functionality across multiple TV technologies, including OLED, Mini LED, and Micro RGB LED. At a launch event, Samsung demonstrated Micro RGB TV technology alongside original artwork by Gurindji Waanyi artist Sarrita King.
Availability
Most 2026 The Frame Pro models and all 2026 OLED TV models (S95H, S90H, S85H series) are currently available for purchase. Pricing and availability for the 55-inch Frame Pro and the standard Frame series have not yet been announced.