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Prada Unveils 'Made in India' Kolhapuri Sandal Line Following Design Controversy

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Prada Unveils 'Made in India' Kolhapuri Sandal Line

Global fashion brand Prada has announced a limited-edition footwear line inspired by traditional Indian Kolhapuri sandals. This announcement follows a prior period of public discussion concerning Prada's earlier sandal designs.

The new collection, named 'Prada Made in India – Inspired by Kolhapuri Chappals [sandals],' is scheduled for release in February 2026. It will be available online and in 40 Prada retail locations worldwide. Each pair of these sandals is projected to retail for approximately $939, equivalent to £800 or 84,000 Indian rupees.

Production and Collaboration Details

Prada plans to manufacture 2,000 pairs of the sandals in India's Maharashtra and Karnataka states. This initiative is part of an agreement established with two state-backed entities. Lorenzo Bertelli, Prada's head of Corporate Social Responsibility, stated that the project would integrate the original manufacturers' established capabilities with Prada's manufacturing techniques. The agreement was formally signed on Thursday during the Italy-India Business Forum 2025.

Maharashtra's Social Justice Minister Sanjay Shirsat confirmed details of the collaboration, noting that certain artisans would receive specialized training from Prada and LIDCOM, a state-backed entity supporting Maharashtra's leather industry. Additionally, approximately 200 Kolhapuri chappal artisans are slated to undergo three years of training in Italy. The initial agreement spans five years, with potential for extension. The state government also intends to offer financial assistance to the participating artisans.

Background of the Controversy

In June, Prada showcased sandals featuring an open-toe braided pattern that closely resembled the traditional Kolhapuri sandals, which are handcrafted in Maharashtra and Karnataka. At the time, Prada described these items as "leather footwear" without explicitly referencing their Indian origins. This led to public discourse and allegations of cultural appropriation in India.

Subsequently, Prada acknowledged the Indian roots of the footwear design. A company spokesperson informed the BBC that Prada consistently recognizes "craftsmanship, heritage and design traditions," and had been in communication with the Maharashtra Chamber of Commerce, Industry & Agriculture regarding the matter. Prior to the new collaboration, artisans in Kolhapur had voiced concerns about the initial use of the design without specific attribution.

About Kolhapuri Sandals

Kolhapuri sandals, named after the city in Maharashtra where they originate, have a history dating back to the 12th Century. These traditional handcrafted leather sandals, sometimes dyed with natural colors, are recognized for their durability and suitability for India's warm climate.