Apple is reportedly developing at least three new high-end products intended for its "ultra" lineup, according to Bloomberg's Mark Gurman. These new devices are expected to feature premium pricing compared to their standard versions, building on the recent introduction of the lower-cost MacBook Neo.
This strategy indicates Apple's simultaneous expansion into both higher-end and lower-end market segments.
Reported Upcoming Products
Apple's push into the "ultra" segment includes several highly anticipated devices:
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Foldable iPhone: This groundbreaking device is anticipated to be priced around $2,000, marking a significant entry into the foldable smartphone market.
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Touchscreen MacBook Pro: This innovative model is reportedly slated for a fall release, integrating touchscreen functionality into Apple's professional laptop line.
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Next-Generation AirPods: These advanced AirPods are rumored to include cameras designed to provide visual context for Siri interactions. The existing "Pro" and "Max" branding for current AirPods models suggests a potential "AirPods Ultra" product, indicating a new tier of premium audio experience.