Oura Acquires Doublepoint

Oura announced on Thursday the acquisition of Doublepoint, a startup specializing in technology for controlling wearables through natural movements. This technology utilizes a combination of artificial intelligence (AI) and biometric data. The financial terms of the deal were not disclosed.

The acquisition aims to integrate these control methods into Oura's smart rings. Oura stated that Doublepoint's technology enables devices to interpret small hand movements, facilitating faster and more natural interactions across various interfaces. This is expected to allow for new, subtle features that operate in the background.

The acquisition is set to integrate Doublepoint's natural movement control technology into Oura's smart rings, enabling faster, more intuitive interactions through subtle hand gestures.

Strategic Vision and Market Context

Oura anticipates that its next phase of wearable AI will be driven by a combination of voice and gestures. The company believes the Doublepoint acquisition will accelerate its objective to provide more ambient AI experiences.

The acquisition follows a successful period for Oura and the smart ring market. Oura was valued at approximately $11 billion in the fall. The company has sold 5.5 million rings to date, an increase from 2.5 million reported in June 2024, and forecasts sales to exceed $1.5 billion in 2026. The smart ring market saw shipments grow by nearly 51% in 2025, with Oura identified as a leader in the category by market researcher IDC.

Oura continues its rapid growth, having sold 5.5 million rings and projected to exceed $1.5 billion in sales by 2026, solidifying its leadership in a smart ring market that grew by nearly 51% in 2025.

Team and Previous Acquisitions

Oura will incorporate a team of AI architects and developers from Helsinki-based Doublepoint, including its four founders. These individuals are expected to play a key role in developing future AI experiences for Oura's wearables.

Oura CEO Tom Hale stated that strategic acquisitions are crucial for accelerating growth and expanding the capabilities of Oura's devices and platform. He added that integrating the Doublepoint team reinforces Oura's talent pool and its commitment to growth in Finland, helping to deliver intuitive user experiences.

This marks Oura's fourth acquisition, following previous purchases of Sparta Science, Veri, and Proxy.