McDonald's CEO's "Big Arch Burger" Tasting Video Goes Viral
A video featuring McDonald's CEO and President Chris Kempczinski tasting a new menu item has gone viral, garnering significant online commentary. The video, initially posted in February, gained widespread attention over a recent weekend, becoming a focal point of online discussion.
Kempczinski introduced the new "Big Arch burger," referring to it as a "product" in the video. The burger is specifically described as featuring two quarter-pound beef patties, three slices of melted white cheddar cheese, crispy onions, and a unique "Big Arch" tangy sauce.
The Tasting Moment
During the tasting itself, Kempczinski shared several observations. He explicitly stated his intention to eat the burger for his meal, remarking, "I’m going to do a tasting right now, but I’m going to eat this for my lunch, just so you know." He also commented on the substantial size of the new menu item.
"I don’t even know how to attack it, there’s so much to it," Kempczinski added, before taking a relatively small bite and displaying it for the camera.
Online Reactions and Market Launch
The video swiftly attracted various online comments. Much of the commentary centered on the perceived forced nature of the tasting and Kempczinski's consistent use of corporate terminology.
The McDonald's Big Arch burger is slated for a limited-time nationwide launch in the US, commencing on March 3. McDonald's has not provided a response to requests for comment regarding the viral video.