Charleville, a town located west of Brisbane, has experienced significant revitalization on its main street after years of empty storefronts.
The Catalyst: Max Jones's Investment
In 2021, interstate investor Max Jones acquired a nearly empty property in Charleville's central business district (CBD). Following this investment, 10 out of the 11 commercial spaces in the property are now occupied by various services, including a doctor's surgery, pathology, NDIS support, a cafe, a florist, a beautician, and legal services. Mr. Jones has since purchased four additional buildings in Charleville, among them the abandoned Hotel School of Arts.
The Power of Collaboration
Queensland small business commissioner Nicolle Kelly emphasized that the collaboration of landlords, investors, councils, and government is crucial for successful town revitalization, often requiring innovative approaches tailored to community needs.
Local Entrepreneurs Find Their Niche
Local entrepreneurs have played a role in the town's resurgence. April Smith launched a coffee shop in 2022, with Max Jones contributing 50% to the renovation costs and fitting out the space. Ms. Smith noted that Charleville's affordability and lower lease rates, compared to coastal areas, made starting a business feasible.
Deanna Reynolds established an art studio beneath an old pub, benefiting from a flexible rental agreement and strong community backing. Having moved from the Sunshine Coast, Ms. Reynolds found that Charleville provided a more affordable and balanced lifestyle, allowing her to pursue her career while raising her family on a single income.
Addressing Challenges and Driving Future Growth
Mr. Jones identified challenges in his investment endeavors, such as managing older buildings and securing financing, citing instances of 'postcode discrimination' from banks. Additionally, he is converting the upper floor of his initial property into 16 residential apartments to address the housing shortages impacting regional areas, asserting that housing availability is critical for town growth.