AFL Confirms Opening Round, State of Origin; Eyes 2032 Olympics
AFL leadership has affirmed the continuation of the league's popular Opening Round and State of Origin concepts, emphasizing their alignment with broader strategic goals. The league also announced significant ambitions for Australian rules football to be featured in the Brisbane 2032 Olympic Games, alongside discussions on ongoing fixture experimentation and recent rule changes.
Opening Round Targets Northern Market Growth
AFL Chief Operating Officer Tom Harley and CEO Andrew Dillon have both confirmed that the Opening Round will remain a fixture on the calendar. This initiative is specifically designed to support the competition's growth in northern markets and significantly increase the sport's presence north of the Murray River.
Sydney is poised to host the season-opener for the third consecutive year, with the Sydney Swans playing Carlton at the SCG on March 5. Gold Coast, GWS, and the Brisbane Lions are also slated to host matches in the first week for the third successive season, solidifying the northern focus. Notably, a match between St Kilda and Collingwood has been added for Sunday night in Melbourne.
Harley addressed inquiries about a Melbourne fixture during Opening Round, stating that previous season openers in Sydney have demonstrably contributed to membership and attendance growth. Dillon further added that:
The strategic focus on New South Wales and Queensland has led to increased awareness in these states without negatively impacting overall Round One attendance.
The league reported record attendances for Round One over the past two years, exceeding 400,000 attendees in each year, including a peak of 451,000 last year. Dillon also cited record membership and crowds for the Swans, Giants, Lions, and Suns following the Opening Round. He acknowledged the NRL's season opener in Las Vegas but clarified that the AFL employs different strategies for its season launch.
AFL Eyes Brisbane 2032 Olympics and Global Expansion
AFL CEO Andrew Dillon has publicly outlined the league's ambitious goal for Australian rules football to feature in the Brisbane 2032 Olympics. He confirmed that high-level discussions have already taken place with Brisbane 2032 head Andrew Liveris.
Dillon referenced the 1956 Melbourne Olympics, where Australian rules football was included as an exhibition sport, as a crucial precedent for potential inclusion.
"The 1956 Melbourne Olympics set a precedent for Australian rules football's potential inclusion as an exhibition sport."
Regarding the AFL's broader global strategy, Dillon provided an update on his January visit to India. He reported observing nearly 10,000 boys and girls actively participating in the game across 10 states. However, Dillon did not confirm any immediate plans for AFL games to be played internationally.
State of Origin Concept Set to Evolve
Both Tom Harley and Andrew Dillon have confirmed the continuation of the State of Origin concept. Dillon reported overwhelmingly positive feedback from players involved in the recent Western Australia versus Victoria game, specifically noting that players expressed a preference for extended camp times to foster greater camaraderie and preparation.
The concept is expected to evolve significantly over the next three to five years and will remain an integral part of the AFL calendar. Dillon stated that pre-season events such as the All Stars and Origin are viewed as highly effective. He did not, however, confirm any specific plans for an 'Allies' team at this stage.
Fixture Experimentation and Rule Adjustments Continue
Dillon expressed optimism regarding recent rule changes, stating their primary intent is to increase game speed and keep the ball in motion longer, aiming to align with fan preferences. While the league is positive about these adjustments, some players, including Melbourne ruck Max Gawn, have voiced concerns about their impact.
The league remains committed to innovation and intends to continue experimenting with its fixture in future seasons. This ongoing development includes the highly anticipated planned introduction of the Tasmania Devils in 2028, which will undoubtedly bring further changes to the competition structure.